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Josh Wyatt, CEO of NeueHouse which has private work and social spaces in New York, Los Angeles and Miami, says: \u201cPeople, now more than ever, are acutely aware of the value of time, choice and the various forks in the road of their personal and professional lives. The pandemic has awoken all of us with a sense of the finite. As such, people should expect special moments when working \u2013 spaces and communities that empower their creativity and most importantly allow them to flourish. <\/p>\n\n\n\n \u201cAt NeueHouse, even pre pandemic, this sense of providing spaces and moments to flourish has always driven us. As we emerge into this new way to work, we have doubled down on ensuring our services, design, programming and community all provide moments where people creatively excel and find happiness. This rebirth of expecting more, opening one\u2019s eyes to surroundings and seeking a supportive community is how the working environment will look in the future.\u201d<\/p>\n\n\n\n He believes every workspace should approach their mission with a dedication to design and the delicate details that impact our ability to concentrate, create and ideate.<\/p>\n\n\n\n \u201cHigh performance moments, that feeling of being in the flow or flourishing, is often driven by design that both inspires but also provides ease of work.\u201d he adds. \u201cElevated, calm, warm and inviting moments wrapped within a diverse set of spaces where a worker can plug in and out of communal and private moments should be the north star design brief. At NeueHouse, we call ourselves a \u2018cultural speakeasy\u2019 which we feel captures our design and programming ethos where culture and commerce collide.\u201d<\/p>\n\n\n\n Craig Knight, who heads up a research group called Identity Realisation (IDR) as part of the University of Exeter, is a firm believer in art being connected to workplace productivity. He summed up his thoughts for The Guardian: \u201cThere is a real tendency to opt for lean workspaces, designed to encourage staff to just get on with their work and avoid distraction. But there isn\u2019t a branch of science in the world which believes this approach boosts productivity or makes for happier workers\u2026If you enrich a space people feel much happier and work better; a very good way of doing this is by using art.\u201d<\/p>\n\n\n\n Design studio Morgan Lovell, whose mission is to \u201ctransform offices into captivating workplaces\u201d has released a thought-provoking essay on art and its effect on productivity in offices. \u201cWhen we discuss the use of art in a client\u2019s office design, we talk about its ability to stimulate creativity or inspire thought processes. We talk about its ability to reduce stress and improve wellbeing through its relaxing, contemplative nature. And of course, art can take so many different forms \u2013 from wall graphics and photographs through to sculptures and living walls \u2013 you can find a decorative effect to meet whatever mood you are trying to create,\u201d it explains.<\/p>\n\n\n\n A good starting point for incorporating art into our working day would be via the blank screens that are prominent throughout so many physical spaces. How many times have you walked into office lobby areas, meeting rooms or open plan work zones to see empty, switched-off screens hanging from the walls? Niio Art sees these screens as digital canvases with the potential to bring meaningful art into their environments and inspire an audience that spans way beyond the traditional \u2018art scene\u2019.<\/p>\n\n\n\n As the leading platform enabling digital art, Niio is utilising a growing network of 5,000 artists from 82 countries to help interior designers transform existing screens in the office, and any space for that matter, from a black void into an endless rotating digital canvas. <\/p>\n\n\n\n Co-founder and CEO Rob Anders is passionate about the role digital art plays in design. He believes it should be easily accessible and affordable: \u201cWe need art now more than ever. And by art I\u2019m talking about the opportunity for people to stop and have a moment, to ponder and think, perhaps start a conversation,\u201d he says. \u201cOur platform is replacing the screen void with vitality by giving people access to the largest community of media artists and a seamless way to display premium art to any screen in any location.\u201d<\/p>\n\n\n\n Utilising a recurring series of digital art can also provide a way of connecting offices that exist in various parts of the world. It reinforces the notion of a common style between those spaces and makes employees feel a sense of familiarity. \u201cWe have built an extremely robust platform which enables us to deliver this content to any screen in any place according to different types of business models,\u201d adds Rob. \u201cIt can move and adapt to different times of the day as well.\u201d<\/p>\n\n\n\n Creating fluidity between spaces using art and design is a core part of the concept behind Birch, which opened its first hotel and coworking members club around 30-minutes north of London during the pandemic. London based interiors studio Red Deer has styled the estate, which includes a 15th century mansion, a lido and sprawling grounds, to coexist with its flexible nature. There isn\u2019t an obvious transition between the coworking area, the restaurants or the hotel rooms. That is very deliberate. <\/p>\n\n\n\n \u201cI guess it\u2019s like wearing a suit,\u201d Birch co-founder Chris Penn ponders. \u201cIt used to be the norm to wear formal attire to work. But the uniform was taking personality and individuality out of people in a work environment and I think offices did the same, right? They created these structured grey, neutralised environments. For the modern day personality, individuality and creativity is what differentiates the best businesses, brands and companies from those that are just existing within that marketplace. <\/p>\n\n\n\n \u201cYou can\u2019t expect those people to be able to perform as individuals in an environment which is teaching them to be robots, confined by their uniform or the uniformity of the place in which they perform their task. People realise that if you dress someone in a suit, they are going to act like they are in a suit. If you allow people to dress how they like, suddenly their personality will come out, they will think differently and they will probably remove barriers to their thought process. It\u2019s the same for the workspace design.\u201d<\/p>\n\n\n\n He is passionate about creating spaces where you can rest, explore, connect, work, taste, move, or dance \u2013 all in one place. He says: \u201cOur lives have become blended. If you don\u2019t provide facilities for people to enjoy themselves then you\u2019re creating a barrier to them being able to engage. The kind of people that we are trying to attract love their work. They are not defined by it but they absolutely love it. It\u2019s a big part of their lives. They also love going to festivals, listening to music and learning new things. So why would you prevent them from doing any of those things? We want Birch to be a place where people can escape. But we\u2019re accepting that in order to escape you need to do the things that you want to do. One of which is work.\u201d <\/p>\n\n\n\n CoworkingResources, which publishes guides for the sector, estimates that almost 5 million people will be working from coworking spaces by 2024, an increase of 158% compared to 2020.<\/p>\n\n\n\n These projections reflect not only the growth that the industry has experienced over the past few years but also the dramatic increase in flexible and remote work practices adopted by businesses worldwide.<\/p>\n\n\n\n Experience-led hotel and hospitality collective Yon was born during the pandemic with the realisation by founders Tom Brooks and Ant Steele that working, travelling or generally making the most of your time shouldn\u2019t exist as standalone concepts. <\/p>\n\n\n\n What started as a series of pop-up spaces around the world where guests could work and sleep in beautiful surroundings has turned into a permanent hotel, opening this summer in the coastal city of Essaouira, Morocco. <\/p>\n\n\n\n The concept is a direct response to the needs and desires of the \u2018work from anywhere\u2019 generation that is keen to discover new destinations. \u201cSo many people no longer need to go into an office every day and companies know their employees are just as productive, or more productive, when working from places they love. But they yearn for social interaction and to be a part of a community,\u201d says Brooks. <\/p>\n\n\n\n \u201cThe freedom to log in from wherever you like suddenly means you don\u2019t need to distinguish between travel and work. You could work from home or our vibrant coastal haven in Morocco. This has opened up the potential for a massive shift in the way we can live and want to live. At Yon, we want to help facilitate this and to introduce our guests to amazing destinations, collaborating with local insiders to deliver a special experience.\u201d<\/p>\n\n\n\n The hotel\u2019s spaces are designed for productivity as well as fun. An option for privacy when needed is offered alongside communal areas. There is an events and wellness programme too. Whether you are closing deals poolside or in a dedicated work zone, every corner is being carefully styled to create a warm and welcoming ambience where you would be just as happy tapping away on your laptop or socialising over a long supper. <\/p>\n\n\n\n Murude Katipoglu, founder of design studio Design Stories, has created workspaces around the world; some with their own restaurants, gyms, and coffee bars. Her team approaches the design process just as they would for a family home: \u201cPeople want the comfort of a home but also the social aspect of coworking spaces. Workspaces can be stressful for many people so a calm, welcoming environment with multiple-purpose areas and well-thought lighting is key\u201d<\/p>\n\n\n\n She emphasises that creating different zones in one space is important to allow people to transition and find what best works for them and thinks food or drink offerings alongside comfortable breakout areas help open up new conversations: \u201cGood design improves the way people feel and live. A well-designed and considered space would make people want to spend more time in that environment.\u201d<\/p>\n\n\n\n Interior designer Rod Moreno Masey has chosen to embrace the coworking culture for the return to office life of his own practice MorenoMasey and is moving into the Hoxton Hotel\u2019s coworking space WorkingFrom in London\u2019s Southwark. He says: \u201cAdopting a more hybrid and creative approach to designing offices and spaces for work is more relevant than ever, as well as creating a sense of identity in an office and making it more personal with some of the comforts we get from home.\u201d<\/p>\n\n\n\n He is a firm advocate that the familiarity we experience while working at home is strongly linked to our productivity. He thinks investing in objects for the office with which people connect physically and more intimately such as handles, floor finishes and chairs are essential to helping maintain this home feel. <\/p>\n\n\n\n Morgan Lovell also believes that art is increasingly being seen as a way of incorporating an organisation\u2019s own branding into their office design: \u201cIt can help tell the story of who they are, what they do and what they value.\u201d<\/p>\n\n\n\n Let\u2019s take Deutsche Bank, for example. Art is an integral part of its brand offering. In its own words: \u201cArt spawns new ideas for shaping our future. It questions, inspires people, opens up new perspectives, and thus enables them to embrace unusual and innovative solutions.\u201d Hence why its US and UK offices alone have more than 11,000 artworks on display. <\/p>\n\n\n\n Whether your post pandemic office is a multipurpose space, a coastal escape or living room there is a renewed sense of how our environments make us feel. Considered design, with art in its varying guises at the heart of it, will be the foundation for helping us stay productive and passionate about our vocations. <\/p>\n\n\n\n Amira Hashish is the director of Rapport (<\/em>www.clubrapport.com<\/em><\/a>), a creative, content and events consultancy & storytelling platform for the new dawn of travel, design and lifestyle.<\/em> @thedesigneditor<\/em><\/a><\/p>\n\n\n\n \u201c<\/a>The Office: Revisited\u201d \u2013 The Webinar<\/a><\/strong>On June 22nd 2021 a webinar discussion was held following the article, with the participation of industry leaders from Niio, NeueHouse, Birch, Yon and Design Stories, moderated by Amira Hashish.<\/p>\n\n\n\n![\"\"](\"https:\/\/magazine.niio.com\/wp-content\/uploads\/2021\/05\/article__0004_Layer-2.png\")
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